One of our featured speakers at last week’s meeting was Ruth Schoenherr, with Innovative Mortgage. Ruth has been an independent mortgage broker in the Tampa Bay area for over a decade. Ruth is proud of the fact that as an independent broker.
Being an independent mortgage broker comes with a number of advantages—both professionally and for your clients. Here are some of the main reasons why it’s good to be independent in this field:
💼 1. More Lender Options for Clients
As an independent broker, you aren’t tied to one bank or lender.
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You can shop around for the best rates and loan programs for each borrower.
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This flexibility helps you find solutions for clients with unique financial situations—self-employed borrowers, first-time homebuyers, or those with credit challenges.
💰 2. Competitive Rates and Better Deals
Since you have access to multiple lenders, you can often negotiate lower rates or fees than a single institution can offer.
That gives you a strong edge over retail banks and enhances your reputation for saving clients money.
🧩 3. Greater Control and Flexibility
Independence means you get to decide:
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Which lenders you work with
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Your business model, schedule, and marketing strategy
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How you want to serve your clients
This autonomy allows you to build a business that fits your lifestyle and goals rather than being confined to corporate rules or quotas.
🤝 4. Stronger Client Relationships
Independent brokers usually take a personalized, hands-on approach.
Clients appreciate that you’re working for them—not the bank—creating stronger trust and long-term loyalty.
⚖️ 7. Regulatory and Market Agility
When mortgage regulations, rates, or products change, independent brokers can adapt quickly.
Large banks may have layers of approval or corporate red tape—independents can pivot fast to stay competitive.
When you are purchasing a home or looking for a new mortgage, call Ruth. Ruth Schoenherr is a mortgage broker who will help you find home loans in the Clearwater and Tampa Bay area, and serving all of Florida. For more information, go to her web site at www.ClearwaterMortgageBroker.net or call at 727 447-2418.
Ruth Schoenherr NMLS Florida Mortgage Lender License 336647
Innovative Mortgage NMLS 250769
